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What is Brainstorming

A picture of a meeting


Brainstorming, a term coined by Alex F. Osborn in the 1950s, is a powerful tool that we harness to ignite the creative spark within our teams. It's a process we utilise to encourage free thinking and the birth of innovative ideas. It's a catalyst for creativity, and it's a driving force behind the most successful companies in the world.

The Essence of Brainstorming

Brainstorming, at its core, is a group creativity technique designed to generate a large number of ideas to solve a problem. It's a process where we encourage our team members to suggest as many ideas as possible without fear of judgement or criticism. The goal is to foster an environment where creativity flourishes, and innovative solutions are born.

The Mechanics of Brainstorming

In a typical brainstorming session, we adopt a structured approach to ensure the effectiveness of the process. We start by clearly defining the problem, then we encourage everyone to share their ideas openly. We ensure that all ideas, no matter how outlandish, are respected and considered. We then evaluate these ideas, identify the most promising ones and finally, we implement the solution.

The Benefits of Brainstorming

When we engage in brainstorming, we unlock a plethora of benefits. It fosters creativity and encourages team members to think outside the box. It promotes collaboration and encourages participation from all team members. It's a process that helps us uncover unique solutions to complex problems.

Brainstorming Techniques

There are various techniques we employ to make our brainstorming sessions more effective. These include:

- Round Robin Brainstorming: In this approach, we ensure everyone has an equal opportunity to share their ideas. We go around the room, allowing each person to contribute one idea at a time.

- Rapid Ideation: Here, we set a specific time limit and encourage our team members to generate as many ideas as possible within this timeframe.

- Starbursting: In this technique, we focus on asking as many questions about the problem as possible. This helps us view the problem from different angles and uncover unique solutions.


Brainstorming is a powerful tool that we leverage to solve complex problems and foster creativity within our teams. It's a process that encourages free thinking, promotes collaboration and helps us uncover innovative solutions. By harnessing the power of brainstorming, we can drive our businesses forward and achieve exceptional results.

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