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Understanding the Value of Independent Transactional Services Advisory

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In the rapidly evolving world of technology, the role of a commercially driven management, technology & digital advisor is indispensable. This is especially true for C-Level leaders and investors in Private Equity businesses who need to stay ahead of the curve and make informed decisions that can significantly impact their investments and business operations.

One such expert who has been making waves in this field is Richard Keenlyside. With over 34 years of experience in various sectors, including professional services, retail, manufacturing, logistics, facilities management, transport, and financial services, Richard has a successful track record of driving business growth through strong leadership and strategic decision-making (source: Richard Keenlyside's Website).

The Role of a CTO/CIO & Strategy Advisor in Private Equity

Richard Keenlyside holds an Associate Consulting role at Endava (Intuitus), where he brings valuable experience in working with private equity-backed businesses. His role involves business & technology-based due diligence against target clients within sectors such as retail, finance, manufacturing, engineering, utility, and pharmaceutical domains.

His extensive experience in fifteen global Mergers and acquisitions (M&A) and Carve-Outs across multiple sectors, coupled with his background in Private Equity-backed businesses, makes him an ideal advisor for businesses navigating the complex landscape of private equity.

Driving Business Transformation through Technology Leadership

Richard's role goes beyond advisory; he is instrumental in driving business transformation through technology leadership. His strategic mindset aligns technology initiatives with business goals, ensuring optimum results. This is evident from his work with 80+ start-up businesses in the past 8 years, where he has showcased excellent leadership, communication, and stakeholder management skills.

Moreover, Richard has demonstrated his ability to manage large budgets, having managed budgets of over £120M. His extensive digital strategy and transformation experience, coupled with his ability to provide CTO/CIO Advisory, make him a valuable asset to any organisation.

A Look at Richard Keenlyside's Career Highlights

Several high-profile roles and significant accomplishments mark Richard's career. As an IT Director for J Sainsbury's PLC, he led global teams of 600+ personnel across multiple time zones. He has also worked with consulting firms such as Deloitte, KPMG, Endava, and Accenture, showcasing his versatility and ability to adapt to different business environments.

His work with tech start-ups is noteworthy, where he was instrumental in evolving their Minimum Viable Product (MVP) into a comprehensive application, helping to raise £0.5m through the Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS).


In conclusion, the role of a commercially driven management, technology & digital advisor in Private Equity businesses is crucial. With experts like Richard Keenlyside at the helm, businesses can navigate the complex world of technology and private equity with confidence and strategic foresight for C-Level leaders and Investors in Private Equity businesses.

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