top of page

Strategic Alignment and Optimising Your Target Operating Model for Sustainable Success

Strategic Alignment and Optimising Your Target Operating Model for Sustainable Success


In today's highly competitive business landscape, achieving sustainable success requires a strategic approach that includes aligning your target operating model (TOM) with your overall business strategy. This alignment can help streamline operations, improve efficiency, and foster growth. In this article, we will delve into the significance of strategic alignment and provide valuable insights into optimising your TOM for long-term success. The material featured on my blog stems from extensive firsthand experience in collaborating with clients to align strategies and optimize their Target Operating Models, resulting in remarkable achievements.

Strategic Alignment: A Cornerstone of Success

Strategic alignment refers to the harmonisation of an organisation's objectives, resources, and goals with its overarching business strategy. This alignment ensures that all departments, teams, and individuals work cohesively towards a common vision, increasing the likelihood of achieving sustainable success. When strategic alignment is achieved, identifying gaps, streamlining processes, and effectively allocating resources become more straightforward.

Optimising Your Target Operating Model (TOM)

Your TOM serves as the blueprint for how your organisation operates, encompassing various elements such as organisational structure, processes, technology, and personnel. Optimising your TOM involves aligning these elements with your business strategy to create a cohesive and efficient operating model.

Steps to Optimise Your TOM:

  1. Define Your Business Strategy: Begin by clearly defining your business strategy, including both short-term and long-term goals. This serves as the foundation for aligning your TOM.

  2. Evaluate Your Current TOM: Conduct a comprehensive assessment of your current TOM to identify gaps, redundancies, and areas requiring improvement. This evaluation should encompass a thorough review of your organisational structure, processes, technology, and talent.

  3. Identify Strategic Priorities: Determine the key areas that necessitate strategic focus and realignment within your TOM. This may include restructuring departments, streamlining processes, adopting new technologies, or nurturing talent.

  4. Design the Future TOM: Based on your strategic priorities, design a future TOM that aligns seamlessly with your business strategy. This may entail redefining roles and responsibilities, implementing new processes, leveraging technology solutions, or developing a more agile organisational structure.

  5. Implement and Monitor: After designing the future TOM, implement the necessary changes in a phased manner. Continuously monitor the effectiveness of the new TOM and make adjustments as needed to maintain alignment with your business strategy.

Frequently Asked Questions (FAQs):

Q. Why is strategic alignment crucial for sustainable success?

A. Strategic alignment ensures that all facets of your organisation work in harmony toward a common goal, increasing efficiency and the chances of achieving sustainable success. It also facilitates the identification of gaps and areas for improvement, ensuring effective resource allocation.

Q. How does optimising the TOM contribute to strategic alignment?

A. Optimising the TOM involves aligning organisational structure, processes, technology, and personnel with your business strategy. This alignment ensures that your TOM actively supports and facilitates the execution of your strategic objectives.

Q. What are the key benefits of optimising the TOM?

A. Optimising the TOM leads to improved operational efficiency, enhanced agility, reduced costs, and increased customer satisfaction. It also enables more efficient resource allocation, streamlined processes, and better-informed decision-making.

Q. How frequently should a TOM be reviewed and optimised?

A. TOM optimisation should be an ongoing process. Regular reviews are essential to adapt to changing market conditions, emerging technologies, and evolving business strategies. Aim for at least an annual review, but more frequent assessments may be necessary in dynamic industries.

Q. Can external consultants assist in optimising the TOM?

A. Indeed, external consultants with expertise in strategic alignment and TOM optimisation, such as Richard Keenlyside (, can provide valuable insights, best practices, and a fresh perspective to help organisations optimise their TOM effectively



In today's fiercely competitive business landscape, strategic alignment and optimising your target operating model are fundamental for achieving sustainable success. Aligning your TOM with your business strategy can enhance efficiency, streamline operations, and drive growth. Regularly reviewing and optimising your TOM will ensure continuous alignment and enable your organisation to adapt to evolving market dynamics for long-term success.


Richard Keenlyside (

12 views0 comments


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page