Exploring Change Management Frameworks in Practice
- Richard Keenlyside
- 1 day ago
- 4 min read
In today’s fast-paced business environment, organisations face constant pressure to adapt and evolve. Whether it’s due to technological advancements, market shifts, or internal restructuring, managing change effectively is critical. Over the years, various change management frameworks have emerged to guide leaders through this complex process. I want to share insights into these frameworks, how they work in practice, and why selecting the right approach can make all the difference.
Understanding Popular Change Management Frameworks
Change management frameworks provide structured approaches to help organisations transition smoothly from their current state to a desired future state. These frameworks offer tools, processes, and best practices that reduce resistance, align stakeholders, and ensure sustainable outcomes.
Some of the most widely used frameworks include:
ADKAR Model: Focuses on individual change through Awareness, Desire, Knowledge, Ability, and Reinforcement.
Kotter’s 8-Step Process: Emphasises creating urgency, building coalitions, and embedding change into culture.
Lewin’s Change Management Model: Simplifies change into three stages - Unfreeze, Change, and Refreeze.
McKinsey 7-S Framework: Looks at seven interdependent elements (Strategy, Structure, Systems, Shared Values, Skills, Style, Staff) to align organisational change.
Each framework has its strengths and is suited to different types of change initiatives. For example, Kotter’s model is excellent for large-scale transformations requiring cultural shifts, while ADKAR is more focused on individual adoption and behaviour change.

Why Change Management Frameworks Matter
Implementing change without a clear framework often leads to confusion, resistance, and failure. Frameworks provide a roadmap that helps leaders anticipate challenges and engage employees effectively. They also promote consistency and accountability throughout the change process.
In my experience, organisations that adopt a structured framework are more likely to:
Reduce resistance by addressing concerns early.
Improve communication through clear messaging and feedback loops.
Align leadership and teams around shared goals.
Measure progress and adjust strategies as needed.
For example, during a digital transformation project, using the ADKAR model helped one client identify gaps in employee readiness. This allowed targeted training and support, which significantly improved adoption rates.
What is a change management methodology?
A change management methodology is a systematic approach that outlines the steps, tools, and techniques used to manage change within an organisation. It differs slightly from a framework in that methodologies often provide more detailed processes and specific actions to follow.
Methodologies guide organisations through:
Planning the change initiative.
Engaging stakeholders and managing resistance.
Implementing the change.
Sustaining the change to ensure long-term success.
For instance, the Prosci methodology, which incorporates the ADKAR model, offers a comprehensive toolkit for managing change at both individual and organisational levels. It includes assessments, communication plans, and training strategies.
Understanding the distinction between frameworks and methodologies helps leaders select the right approach based on their organisation’s size, culture, and the complexity of the change.

Applying Change Management Methodologies in Real-World Scenarios
In practice, the success of any change initiative depends on how well the chosen methodology is adapted to the organisation’s unique context. Here are some practical examples:
Mergers and Acquisitions (M&A)
M&A activities often involve significant cultural and operational changes. Using a structured methodology helps integrate teams, align processes, and maintain productivity. For example, a private equity firm I worked with used Kotter’s 8-Step Process to create urgency and build a guiding coalition, which accelerated the integration timeline.
Digital Transformation
Technology upgrades require employees to learn new systems and workflows. Applying the ADKAR model enabled a global organisation to identify knowledge gaps and provide targeted training, reducing downtime and frustration.
Startups Scaling Operations
Startups often face rapid growth that demands changes in structure and processes. The McKinsey 7-S Framework helped one startup align its strategy, staff, and systems, ensuring scalable growth without losing agility.
SME Process Improvement
Small and medium enterprises benefit from Lewin’s simple three-step model to implement process improvements. Unfreezing old habits, introducing new procedures, and refreezing the new way of working helped one SME improve operational efficiency by 20%.
These examples highlight the importance of tailoring change management methodologies to specific business needs and environments.
Best Practices for Successful Change Management
Based on my experience, here are actionable recommendations to maximise the effectiveness of any change management initiative:
Engage Leadership Early: Leaders must visibly support the change to inspire confidence.
Communicate Transparently: Regular updates and honest dialogue reduce uncertainty.
Involve Employees: Participation fosters ownership and reduces resistance.
Provide Training and Resources: Equip teams with the skills needed to succeed.
Monitor and Adapt: Use feedback and metrics to refine the approach continuously.
Celebrate Milestones: Recognising progress motivates teams and reinforces commitment.
By following these best practices, organisations can navigate complex changes with greater ease and achieve sustainable results.
Embracing Change for Sustainable Growth
Change is inevitable, but managing it effectively is a skill that organisations must master to thrive. The right change management methodologies provide the structure and guidance needed to turn challenges into opportunities.
I encourage leaders to invest time in understanding these frameworks and methodologies, selecting those that align with their strategic goals. With a clear plan, engaged people, and continuous learning, change becomes a catalyst for innovation and growth.
By embracing change management frameworks thoughtfully, organisations can enhance operational efficiency, reduce risks, and build resilience in an ever-evolving business landscape.



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